![]() ![]() “During the pandemic, we have in some instances cut that out or dialed it back a little bit, and we’re evaluating at all our stores going forward about bringing back those kinds of classes. “In less difficult times, we had a whole array of classes on wine and beer and spirits,” Cooper said. Other store features include a brewery district with local and regional craft beers, tasting stations at various points throughout the store and a high-tech classroom with seating and technological capabilities for continuous team member training, consumer classes and free meeting space for community, civic, business and nonprofit groups. In addition to ensuring customers are assisted by highly educated employees, each store offers Wi-Fi, enabling customers and employees to quickly locate the particular product they are looking for. True to its name, Total Wine & More is primarily a fine wine brand, focused on selection, service and customer experience. We’re particularly interested in investing in and growing our team members.” “We want people to feel like they can have a career with us. “We want to be seen as the employer of choice in the beverage world,” Cooper said. “Understanding varietals of wine and the different types of beer and spirits is important to us.”īy company policy, each Total Wine store staffs 75% full-time positions and offers competitive wages and full benefits, including 401(k), paid-time off, health and dental insurance, and assistance for secondary education. “We want our customers to be taken care of by educated folks,” said Edward Cooper, vice president of public affairs and community relations. The Grand Rapids store will employ upward of 50 local team members, who will be given more than 100 hours of training on beer, wine and spirits before they hit the main floor. ![]()
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